Hi, I'm Alex

I am a founder, builder, writer, investor and speaker on e-commerce, LLMs and fintech. I build teams that deliver best-in-class tech.

I am based in Miami, originally from the UK.

I built We Make Websites, one of the pioneering Shopify Plus agencies.

Right now I am working on an experimental LLM trading system called SENTRY.

To kill the time I also write anti-crypto rants: web2boomer
From over a decade of notes I've kept on growing, managing and handling startup/scale-up life, I wrote:
Founder Notes